Using Purple shampoo to keep your blonde hair looking fresh for your big day. Purple shampoo instantly removed the brassy tones in blonde hair to deliver more of a natural finish. Why does blonde hair dull and discolour? Dull and discolouration is caused by a mixture of things, heat styling, product build up, swimming, pollution and general day to day life. It happens. How can we look after our blonde locks? Purple shampoo will help, it’s a toning shampoo that use the colour